C4 Energy: Creamsicle x Ludacris x 7- Eleven.
Role: Brand Strategy/Director/ Producer
The goal was to foster strong connectivity with 7-eleven while supporting the exclusive to 7-Eleven flavor “ Creamsicle” with a sweepstakes to drive velocity.
Wins:
68k+ entries, the Largest sweeps in C4 Energy history.
Outpaced other c-stores by 30% in performance unit sales v. YAGO