Role: Director. Brand Strategy at Flock Freight

The freight industry is fractured and resistant to change, so splash alone wasn't going to cut it. We needed to extend the campaign through the funnel and truly soften the ground for enterprise-level conversations.  

This digital series took our executive from our previous campaign and put her in the role of educator to a budding young shipper. As part of a sustained effort to educate and start meaningful conversations with account execs.